What happens when a hot new director makes a film, which turns into one of the 1990s' most memorable ads, then turns his powers for good. Wassup? This. Brilliant.

A while back, Danny, friend and long-time cricket partner - an unbroken run of five six years Twenty20 Cup finals - told me about his dream of creating a new type of music company.

I spend all day glued to a laptop, much of it browser-based. Not many advertisers manage to cut through the clutter with an ad that grabs the eye, holds the attention and gets the message across. And how rare is that?

I store special hatred for those annoying rich media ads. You know the ones, an accidental scroll of the mouse across their annoying hot spots and they expand over the content you originally wanted to see. If they have an X to close the ad, it's near-impossible to see or is so small you the steady hand of brain surgeon to close the damn thing.

As I was writing the post about phrases from baseball becoming a part of everyday office jargon, a Sunday evening TV stalwart flashed back into memory. The master of corporate gibberish was Gus Hedges from Channel 4's Drop the Dead Donkey.

Trying to find instruction manuals online is a pain. I blame Google. Or more specifically, the SEOers who are working the search engine algorithms for the online retailers.

Admittedly, it's taken me an absolute age to sort out my personal blog. I've had one previously, but ran out of time to keep it updated. Fortunately, blogging, social media and community are at the heart of what Chinwag is trying to do, so I get to dabble and it's relevant to the day job sans guilt. Marvellous.