half-baked

When Behavioural Targeting Needs an ASBO

ASBO? That's Anti-Social Behaviour Order for non-British readers. This blog post could be called "what happens when behavioural targeting goes wrong" or "hunted by the remarketer".

The upshot? KLM is stalking me.

Here's what happened. I bought a plane ticket to Amsterdam for a bout of gastronomy and another task ticked off the foodie to-do list. After a spot of intensive searching, I plumped for KLM. Bought the ticket, took the flight, fab weekend. Voila!

Or so I thought...

I started to get a nagging feeling that wasn't quite right. First on a visit to Technews.am:

KLM Advert on Technews.am

and then checking out a presentation on Slideshare:

KLM Advert on Slideshare

and a spot of research on Drupal themes:

KLM Advert on Drupal-Theme.net

Seeing a theme yet? Now my Dutch isn't up to much, or in fact anything. But KLM's creative agencies were doing their job and I started seeing the ads all over the place, including whilst I was blogging for work on Chinwag.com.

Thing is. I'd bought my ticket. Wasn't buying a second one. Not a frequent traveller on that route. So, doing some guesswork on the targeting logic.

First-time buyer scores a ticket. Let's remarket to that sucker on every site that runs network ads (DoubleClick, I'd wager). But that logic is totally broken. How many times am I going to go back and buy a ticket? Straight away? Unlikely.

Re-inforce their brand. Well, yes send me useful emails. Let me check-in online. Provide great service, all good brand stuff but quite it with the constant ads. If this is behavourial targeting, then it's at best wasteful, and at worst rapidly becoming anti-social.

2 comments

Without The Internet, Prostitutes Would Have to Find a Pimp Called Craig Who Had a List

It's been one of those days, in fact one of those weeks. Knee-deep in unexpected documents that demand total concentration. Six pages of contract terms and conditions. Anyone? No, I thought not. Much to do before the fun stuff.

And whilst we're at it, add a spot of post-swine-flu cough (OK, OK, a chest cold) that's slowly moving your lungs from their rightful place to the open atmosphere, much to the disgust of your colleagues. I'm a joy to be around, no, honestly.

Sometimes, a rummage around YouTube will turn up some gems to lighten the mood. First-up, Seth Meyers' opening monologue from the Webby's that happened in NYC a couple of months back.

My favourite line is the title of the blog post, but don't let me spoil it...

"Ashton Kutcher can't be here tonight, I just wish there was a way I could find out what he was doing". Nice.

And on a different tack, sometimes some unbridled negativity is called for. A serious bouth of kvetching can do wonders for yer ying'n'yangs. Check out the missive below from Suzi Barrett.

I'm just wondering where we find a London version...

Add a comment

Joining the dots

Procrastination can be a wonderful thing.

Honestly, bear with me on this. Whilst I am furiously working away on the website for Chinwag's new media department, the Twhirl client that sits on the far left-hand side of the screen constantly refreshes with the stream of consciousness that emanates from the people I follow on Twitter. Some people call them Tweeps, but I've clenched slightly just typing that phrase, so I won't.

Sometimes, just sometimes, this can lead to voyage of discovery of something that gets the old noggin' ticking over. So, join those dots...

An old designer-friend of mine, Gideon, tweets,

Picture 2.png

I think, "that sounds interesting", especially off the back of a conversation I had on Friday about the web enabling off-line businesses to take on a new lease of life, e.g. Moo.

And that takes me to Gid's blog which links to a post on the Magic Nihilism blog, discussing Papercamp,

Following Josh’s Paperbit’s work, Aaron’s Papernet thinking and Dave’s investigations of the changing form of books, we came up with a nascent plan for a PaperCamp - a weekend of hacking paper and it’s new possibiities.

This strikes me as a designer's wet dream. Sadly, I'm blessed with sausage-sized fingers and a clumsiness that's seen more than one mobile phone end up in pieces at the bottom of the stairs. Still, I'd love to see the results if they're anything like this contest held at the Hirshhorn Modern Art Gallery in Washington, DC, One Sheet of Paper


onesheetpaper.gif

Back on the post about Papercamp, there's heaps of comments. Clearly, this is a popular topic amongst designery types. The first comment from Boris, includes,

Hugh McGuire (http://hughmcguire.net/) who’s working on a web-based, optionally collaborative, platform for doing all the stuff that publishers do (everything between writing the book and printing/binding it), based on his experience with http://librivox.org/

Woah. "web-based, optionally collaborative, platform for doing all the stuff that publishers do". That's some aim. The publishing business has already gone through major changes with the end of the Net Book agreement, the rise (and now fall) of the super stores, so this should be interesting.

The first post on Hugh's blog, "Thing Our Friends Have Written on the Internet" rings a bell. I'm pretty sure I've seen that come up a few times on Twitter in the last week, and I've definitely seen the picture before.

200901181323.jpg

That leads to a long post on magCulture giving the background to his marvellous idea. Taking their favourite blog posts from 23 friends, Ben Terrett and Russell Davies, used good old-fashioned newsprint, to produce a tabloid-sized paper of longish blog posts, that they felt worked better in print.

As the magCulture post puts it,

A simple idea, beautifully executed, Things Our Friends Have Written on the Internet 2008 takes the online rules and applies them to print – the content has been appropriated without permission, and including all mistakes and typos, but with full credit and relevant links. Just like a blog. It makes for a beguilingly charming mix of content:

And then it's on to Ben's blog and a post which gives the full skinny on the thinking, design and production behind the newspaper. Reading through the design decisions, I was reminded on just how very little I know about actual design.

<doffs hat to designers everywhere>

thingsprinted.gif

The post is a good read and ironically, is probably just the sort of long-form blog post that would work in the publication it covers.

It gets me thinking about those moments when a box of freshly printed, well anything, turns up from the printers. How opening the package is reminiscent of a 5-year-old tearing open their presents on Christmas morning. And then the smell of fresh print. It's got to be on parr with baked bread surely?

Probably won't help sell your house though.

One aspect of the paper that particularly catches my attention attention is the numbering. From the comments on the Flickr page, it looks like Russell (allowed by Ben) has numbered each copy.

thingsindividuallynumbered.gif

And finally, a possible use for this concept.

In the middle of March, I'm off to South by South West interactive (SXSW) as part of the Digital Mission that Chinwag is organising for UK Trade & Investment. Can't wait. SXSW is one of my favourite events.

I'm even looking forward to the post-SXSW cold/flu/exhaustion that comes with 4 days of intense networking, learning and erm, well, more networking. This time will be even more full-on as the Digital Mission is taking 35 companies out to SXSW and organising a bunch of stuff including a whopping exhibition stand.

Digital Mission

It'll be a full-on Brit-fest, especially as along with the other 35 there'll be loads of other British companies making the trip, too.

One of the challenges for the exhbition stand will be producing some kind of take-away print material to publicise the Digital Mission companies.

<strokes chin> I wonder if Ben and Russell's notion of reversing digital into newsprint could be the way forward </strokes chin>

After all, the UK is known for its tabloid press. In a good way? That'll need some more pondering.

In conclusion, even after all these years of dabbling in digital (my mum still doesn't know what I do) it's great to join the dots during bouts of procrastination to produce something useful. I hope.

Right, that website ain't gonna launch itself. Over and out.

[Pics courtesy of Hirshhorn Modern Art Gallery and Ben Terrett (lots more on Flickr)]

2 comments

Does exactly what it says on the tin

There's something pleasing about a website that does exactly what it says on the tin (á la Ronseal). Maybe this is a trend that's been happening for a while, but a handful of sites have recently come across my radar.

downforeveryone.gif

It started when I got sent, Is it Tuesday?, useful for anyone who has woken up too bleary eyed to focus on the small fonts used for dates on most computers. This was followed up by some more practical alternatives:

that both answer questions I've definitely asked myself. I particularly like Down for everyone or just me? which might stop that particular question working its way round an office every time a frequently visited website packs up for any reason.

Know of any others? Let me know and I'll add them to the list.

Updates: more sites:

3 comments

Immersive video makes my head spin

Like being a virtual owl, but without any head movement required.

Click play, let the video load and then click and drag your mouse inside the video screen.

Whilst static 360 degree views have been de rigeur for estate agents and restaurant owners for a while, this is the first example I've seen moving video. Bonkers.

[Update: that's just the beginning there's a load more demos on Immersive Media's website. Amazing stuff.]

Tagged with:
1 comments

Finally a use for all those lost Post-It notes

I'm a hoarder of Post-It notes. Forever grumbling as I rummage around the stationery cupboard for another pack whilst there are dozens secreted away around my desk.

As everyone obsesses, quite rightly, on important things like crunchy credit and the US election, here's a beautiful office-stationery-related distraction that uses almost as many Post-Its as I've found on my desk. Ain't it marvellous?

Add a comment

Mr Ritchie's Missing £100m

Easy come, easy go. At least if you're a newspaper pundit estimating Guy's divorce earnings. Compare the front page of thelondonpaper and London Lite this week.

Guy Ritchie's missing £100m

Still, in the light of the government shelling out a couple of trillion quid, £100m is chicken feed. Some mighty fine chickens, you'd hope.

1 comments

Dissed by an Algorithm

Oh yeah, you're a super-clever, behaviourally targeted leading e-commerce website, but basically you're calling me a fat geek. To my face. Nice.

Check out the homepage below, which greeted me when I cruised past the Amazon website the other day. O'Reilly books, donut maker and a chocolate fountain.

amazon.gif

And what's worse is the suggestions are based on a book I bought for the office, and a gift for my sister. Honest.

It's a sad day when you're getting slagged off by an algorithm. Perhaps I do need to get out more. And maybe I should take in a bit more literary culture. Damn it, maybe the targeting is right.

4 comments

Twitter: More Social, Less Networking

A strange thing happened in London tonight. Strange, but good.

Just over a month ago, the Harvest Twestival was a twinkle in the eye of @benrmatthews, @timhoang and @tommalcolm. With lots of help from lots of Twitterers (Twitter? No? Watch this) and the impressive event skills of @amandita, the event that took place in London tonight was a packed-out success. Hopefully, the Twestival's aim of making money for charity delivered the goods too.

harvest-twestival.gifChatting to Internet lags, sorry veterans, @mbites, @technokitten and @bmje, two things made this event stand out for me from London's plethora of networking events.

Firstly, the gender split at the event was a lot more balanced than I've seen at other digital-type networking shindigs. It could be down to the organisers' roots in PR, but judging by the professions in the room that didn't seem to be the case.

Secondly, everyone's name badge used their Twitter handle, @toodlepip in my case. Amongst people that I knew, it made little difference as I'm usually following them on Twitter already. For new folks, it made more interesting introductions where impressions were formed from their contributions to Twitter rather than their name, job title, company, etc.

I'd never met many of the people I follow on Twitter before and my pre-conceptions of what they might be like from their tweets were usually way off the mark, in a good way. In many ways I was reminded of what it was like meeting contributors to Chinwag's email forums for the first time, where my impression was built from their email contributions rather than other abstract information.

2886743289_2f519f1923_m.jpgProbably why the Twestival's focus on the social rather than heavy-duty networking was a welcome relief, especially after a full-on week of uber-networking in New York.

So, despite the fact Twitter is an interruptive, time hoovering service with many useful uses, and as many useless ones, still in the hunt for a business model, it's micro contributions enable users to build a reputation based on 140 characters and less on extended profile blurbs. I'm still not convinced it'll last another 18 months, but I'm enjoying the ride and hoping to be proved wrong.

A great event and big thanks to the organisers and sponsors (UnLtdWorld, Huddle, Diffusion PR, Tactile CRM pictured, Winston & Strawn, Just Giving). Top work all round.

1 comments

Pimp my SXSW

SXSW Interactive 2009If you're not familiar with the annual mass geekery that is South by South West Interactive or SXSWi to its friends, you may be more familiar its big brother, the huge music festival which takes over Austin, Texas. Think Glastonbury without the mud, much better accommodation and plentiful Tex-Mex and BBQ.

There's a growing British presence at the festival and the BBC now covers the music side of things in-depth on telly and radio. The digital side of things has been something of an pilgrimage for the Brits in the know, but the last couple of years have seen it go much more mainstream.

You could call it an underground festival-cum-conference, but with something like 10,000 delegates to the interactive conference alone, that's not really doing it justice. Each year, the organiser's of SXSWi invite panel submissions, which are then voted on by the public. It's one of the more democratic conference organisations, although there's still an advisory board and their in-house experts who have a big say in what happens.

This year, I've had a hand in putting forward three possible panels/sessions, and begging your indulgence, if you fancy adding your vote for any of the panels, it'd be much appreciated. You have to register, but it's dead simple.

SXSW Interactive 2009 Panel PickerWeb 2.0 Too Much Or Not Enough?
Five years ago Tim O’Reilly coined Web 2.0. Unquestionable innovation and the dramatic changes in online behaviour, but what’s the economic truth? A damp squib with the same players dominating or are the true changes still to come? And Web 3.0? A meaningful iteration or academic navel gazing?

SXSW Interactive 2009 Panel PickerMy Ten Biggest Blunders: Adventures in Business
Midnight RAM raids, bailiff stand-offs, disappearing developers, spreadsheet snafus and cleaning-lady server outages. All real-life horrors from web veteran, Sam Michel. Join him on this humorous journey on the road to catharsis. Feel his pain, learn from his mistakes and indulge in some entrepreneurial group therapy.

SXSW Interactive 2009 Panel PickerThe Dark Side of Social Media
Despite the hype there are downsides to social media - virtual problems are invading our real lives, or is it vice versa? Identity theft, scurrilous accusations, scams, stalking and bullying. Social media where open debate prevails has a dark side. What can be done about it?

There's also a much longer listing of all the panels from British digital companies that I wrote up on my official work blog at Chinwag, including a few choice cuts that piqued my sleepy interest as I was trolling through the list of 1,300 in the early hours of the morning!

Add a comment