September 2008

Treating Musicians with Respect

360dgm-itc-oct2008.gifA while back, Danny, friend and long-time cricket partner - an unbroken run of five six years Twenty20 Cup finals - told me about his dream of creating a new type of music company.

The aim, as I understood it was simple. Forget about restrictive contracts that fleece the musicians, instead treat them with respect and utilise all the tools that the Interweb has put at their disposal. Use the new techniques provided by MySpace, Facebook, Last.fm, etc and work with the artists to make the best of them.

Despite the tough times in the traditional music biz, it looks like this approach is working out. His company 360 Degree Music is running its first showcase of new talent at In The City in Manchester on 6th October.

Sadly, I'll be stuck in London, but if you're knocking about in Manchster, why not pop along and soak up some great music? Plus, it's free...

360 degree music Showcase

featuring

  • Krakatoa
  • Mozzy Green
  • No Picasso
  • Reader's Wives
  • Roses Kings Castles
  • Rum Shebeen

7pm - 12.15am
FREE ENTRY

Cellar Vie (Map)
18-22 Lloyd Street
Manchester M2 5WA

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Dissed by an Algorithm

Oh yeah, you're a super-clever, behaviourally targeted leading e-commerce website, but basically you're calling me a fat geek. To my face. Nice.

Check out the homepage below, which greeted me when I cruised past the Amazon website the other day. O'Reilly books, donut maker and a chocolate fountain.

amazon.gif

And what's worse is the suggestions are based on a book I bought for the office, and a gift for my sister. Honest.

It's a sad day when you're getting slagged off by an algorithm. Perhaps I do need to get out more. And maybe I should take in a bit more literary culture. Damn it, maybe the targeting is right.

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Twitter: More Social, Less Networking

A strange thing happened in London tonight. Strange, but good.

Just over a month ago, the Harvest Twestival was a twinkle in the eye of @benrmatthews, @timhoang and @tommalcolm. With lots of help from lots of Twitterers (Twitter? No? Watch this) and the impressive event skills of @amandita, the event that took place in London tonight was a packed-out success. Hopefully, the Twestival's aim of making money for charity delivered the goods too.

harvest-twestival.gifChatting to Internet lags, sorry veterans, @mbites, @technokitten and @bmje, two things made this event stand out for me from London's plethora of networking events.

Firstly, the gender split at the event was a lot more balanced than I've seen at other digital-type networking shindigs. It could be down to the organisers' roots in PR, but judging by the professions in the room that didn't seem to be the case.

Secondly, everyone's name badge used their Twitter handle, @toodlepip in my case. Amongst people that I knew, it made little difference as I'm usually following them on Twitter already. For new folks, it made more interesting introductions where impressions were formed from their contributions to Twitter rather than their name, job title, company, etc.

I'd never met many of the people I follow on Twitter before and my pre-conceptions of what they might be like from their tweets were usually way off the mark, in a good way. In many ways I was reminded of what it was like meeting contributors to Chinwag's email forums for the first time, where my impression was built from their email contributions rather than other abstract information.

2886743289_2f519f1923_m.jpgProbably why the Twestival's focus on the social rather than heavy-duty networking was a welcome relief, especially after a full-on week of uber-networking in New York.

So, despite the fact Twitter is an interruptive, time hoovering service with many useful uses, and as many useless ones, still in the hunt for a business model, it's micro contributions enable users to build a reputation based on 140 characters and less on extended profile blurbs. I'm still not convinced it'll last another 18 months, but I'm enjoying the ride and hoping to be proved wrong.

A great event and big thanks to the organisers and sponsors (UnLtdWorld, Huddle, Diffusion PR, Tactile CRM pictured, Winston & Strawn, Just Giving). Top work all round.

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A Full Screen Web Advert That Works

I spend all day glued to a laptop, much of it browser-based. Not many advertisers manage to cut through the clutter with an ad that grabs the eye, holds the attention and gets the message across. And how rare is that?

I store special hatred for those annoying rich media ads. You know the ones, an accidental scroll of the mouse across their annoying hot spots and they expand over the content you originally wanted to see. If they have an X to close the ad, it's near-impossible to see or is so small you the steady hand of brain surgeon to close the damn thing.

Well, for the first time in ages, I watched an online animated advert all the way through to the end, thanks to the Twitter friends who pointed this as for the new Wario Land game on the Nintendo Wii:

Nintento Wii Experience Advert on YouTube

I've seen something similar before, but can't for the life of me remember which brand it was. If you can remember, leave a comment below, I'd love to know.

And if you like that sort of thing, I suspect the creatives that came up with this ad owe a not inconsiderable debt to Alan Becker, who created the now famous Animator vs Animation movies in 2006.

Animator vs. Animation



Animator vs Animation Part 2

 
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