Stop sniggering at the back.

Dry Rub is a carefully prepared blend of herbs and spices that are added to meat before cooking. Usually low'n'slow cooking. Really! Still sniggering?

This mini-obsession with BBQ started with the Digital Mission trips to SXSW and has surfaced again as we prepare to take 40 companies to this year's mega-conference in Austin, Texas. One of the happy by-products of the trip is the chance to indulge in some of the best BBQ available.

There's plenty of debate on the best dry rubs, the best BBQ sauces, how to prepare the meat, how to cook. So I've been experimenting. This time, I remembered to take pictures...so if you fancy giving it a whirl...read on:

Full list of ingredients:

• 2 tbl black peppercorns
• 2 tbl coriander seeds
• 0.5 tbl fenugreek
• 2 tsp cumin seeds
• 1 tbl oregano
• 1 tbl thyme
• 1 tsp smoked hot paprika
• 0.5 tsp cloves
• 0.5 tsp cinnamon
• 1 tbl garlic powder
• 3 tbl dark brown sugar
• 2 tbl salt

Start with the harder ingredients - black peppercorns and coriander seeds - and pound them into powder using a pestle & mortar, then start adding in the softer ingredients. If you can get whole ingredients rather than powder, I think the flavour is better.

Took me about 10 mins of heavy-duty pounding to get a reasonably fine powder for the rub. It could definitely be finer still, but I'm quite lazy. A tip here...use the weight of the mortar to crush the spices, if you use arm action alone, it gets tiring quickly.

This is roughly what it looks like:

Now time to add the mix to the ribs. Take the tough membrane off the underside of the ribs, if it's still there. Most butchers will have done this already.

Don't worry too much about fat. Fat is good. Keeps everything juicy and lovely. And with this length of cooking time, much of it will cook off. At least that's what I tell myself. Doctors may disagree.

Spread evenly across the ribs and make sure the meat is covered. Scoring the underside of the ribs where there's a little more fat helps to get the flavours into the meat.

Once you're done, the ribs should be evenly covered and the texture feels like silky wood shavings. Then it's time to wait. Boo. Cover with clingfilm and pop into the fridge for a while. In this experiment, I left them alone for 2.5 hours.

Time to cook. Almost. Whip the ribs out of the fridge, remove clingfilm and let them come up to room temperature. This can take a while. But it's worth it...that's extra time for the dry rub to work it's magic.

Whilst that's happening, pop the oven on to 100C ready for the ribs.

For the cooking, low and slow are the by-words here. I like to pop the ribs on a rack above an oven dish that's filled with water. This helps keep the ribs moist as they cook. Give them a while - 3-4 hours.

And this is the result:

The ribs have a spicy, peppery crust but are moist and should pull apart really easily...

And eat! Took us about 20 minutes to wolf down the whole lot.

We tried them with a couple of different BBQ sauces, but in the end, I prefered them sauce-less. Let me know how you get on.

Photos (cc) Sam Michel. See the set on Flickr.

Spotting this picture pop up in my Facebook feed, it was hard to resist following the link to the full story at The Poke, a collection of funny blogs, posts that bills itself as 'time well wasted'.

And it nicely follows on from my post a few weeks back about the folks at Flickr who I thought handled a fairly major server outage rather well.

I really hope that this isn't a fake. Or at least the deflty-handled response purported to be from the Director of Corporate Communications at St Andrews University, Niall Scott, who was asked to verify if notice which appeared on campus was legitimate.

Let's face it, it's a funny fake. And a po-faced official might have taken a dim view to a Freedom of Information request enquiring about the veracity of the notice. Mr Scott's response is a lesson in the art of a well-balance riposte of fact, humour and policy.

Taking into consideration the subject matter, there's so many ways this could've gone wrong and I wonder how long it took to knock out (pun very much intended) this response.

Well, played. Like I said, I really hope the response isn't a fake. The names check out and I've emailed Niall to double-check. In the meantime, here's a snippet of his response:

A strong clue that the notice is fake is the line “Please go home and masturbate if you are bored.” As a matter of policy, the University would never encourage students to go home during term time.

I understand that two copies of the notice were attached, with chewing gum, to doors of the male toilets in the University of St Andrews Main Library on or about the afternoon of Sunday November 13th 2011. The notices were removed by Library staff shortly afterwards.

Far from having a policy on masturbation or outlawing the practice, as the bogus notice alleged, the University encourages the study of it, academically at least. Among the titles in the University Library is “Solitary Sex : A Cultural History of Masturbation” by Thomas Walter Laqueur, pub Zone Books, New York, 2003.

Available from the short loan section, and as of 3 p.m. this afternoon, one copy still available to borrow.

The full response is available in the original blog post on The Poke. It's worth a read.

UPDATE: Just heard back from Niall at St Andrew's University who confirms that the incident is true, and his response is genuine. Top work.

via Andrew Fawcett-Wolff & Craig Cockburn.